Promotional Pack

Historic Sales for Grants

February 23, 2013

The Brief: Combat price slashing in the Blended Scotch Whiskey sector.
The Solution: Incentivise consumer/trade audiences with the unique Grants family story using sales promotion as a lead mechanism.
Awards: A Roses Bronze for Direct Mail, 2 IPM Gold & Bronze Awards.


Grants Direct Mail (Trade top 100 customers)

DM piece Grants

Campaign Roll out

Direct Mail

Packaging, POS, Promotion



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