Advertising, Creative Direction
March 9, 2012
The Brief: The Olympics is coming, use the spotlight to create extra awareness/exposure for correct Gum Litter disposal.
The Solution: Gum disposing Urban Olympians.
Environment Minister Lord Taylor supporting the initiative
Wrigley’s Sian O’Keefe, KBT’s Phil Barton & Environment Minister Lord Taylor
Tags: Chewing Gum, Social Responsibility
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