Bin your gum

Do Your Country Proud

March 9, 2012

The Brief: The Olympics is coming, use the spotlight to create extra awareness/exposure for correct Gum Litter disposal.
The Solution: Gum disposing Urban Olympians.


Advertising Executions

Pummel Your Gum


Bus Side

Bus your gum


6 Sheet

Bin your gum


Environment Minister Lord Taylor supporting the initiative

Do your country proud


Wrigley’s Sian O’Keefe, KBT’s Phil Barton & Environment Minister Lord Taylor 

KBT, Environ minister taxi


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